Makeup/hair/costume/props

By organising and coming up with ideas about what styles of makeup, hair, costume and props I could use this gives me time to plan each model to what they wear and how their hair and makeup looks.  I also have to use conventions of a pop music video therefore I will think of stereotypical ideas and research current artists and their pop videos.  Using the internet, for example Google and Youtube I can find some ideas of what I could put together as well as using the knowledge I already have.  

Locations

Humber Street Hull

I chose this location as one of the alley ways was covered in creative, colourful graffiti.  I wanted graffiti to feature within my music video as it is a convention of a pop music video.  Not only does graffiti add individual style is also adds style, pattern and colour to the background of the video as well as main mise en scene shots.   

Cast

I chose these girls to feature in my music video as I wanted expressive, enthusiastic teenage girls to take part.  I also have contacts for them, making it easier to get hold of them to organise times and meet ups to film the video.  

Martha Godber                                                           Abbie Jackson

Main role                                   Along side Martha

Blond long hair                             Blond dipdye (brown)

Green eyes                                  Green eyes

Slim figure                                 Slim figure



Test shots

By practicing test shots I was able to improve my use of the camera and use it to it's full potential by the time it came to me shooting actual shots for my music video.  I found it helpful as I could practise different shots and access which I thought looked most visually pleasing and I could use to fit the genre of pop.    

PAN 

This is a test shot of a pan.  At the start of the shot the tripod movemnet was a stiff, therefore I need to take this into acount when I do the official filming of my music video.  By practising a pan and losening the tripod this may improve to get a smoother shot at the start. 

 Upwards and downwards tilt

This is an upwards and downwards tilt of the camera.  This shot will allow a full shot of the costume. 

Zoom in and out 

This is a zoom in and out and will alow a shot of the models face and their surroundings.

Hand held

Hand held camera work creates verisimlitude in a shot.

Storyboard and Animatic (Edited for resubmission)

By creating a storyboard (using PowerPoint) and an animatic (using iMovie) I could hand draw what type of shots and location I wanted to use to which lyrics of the song I wanted and chose the order of the shots on each slide.  By drawing up different shots it gave me chance to plan and think about every individual shot and what would look the most visually pleasing.  In terms of my animatic, I could put the music that I chose to use (Lily Allen, Sheezus) along side the hand drawn images, this gave me an idea of what shots I could use for what lyrics and how they would link together.  By having the shots lined up together I could see which shots linked and synced together well and which ones didn't.  I wanted the shots to be in sync with the beat of the song as this is very important to the flow of the video and the song put together as one.       

Linear and non linear editing (Edited for resubmission)

Linear editing - Linear editing is a post production editing process.  This process includes selecting, arranging and modifying images and sound into an ordered sequence. 

Non linear editing - Non linear editing is an editing system using video and audio.  It is a digital audio workstation system.  The system performs non destructive editing on source material. 
  

In the beginning of electronic video production, linear editing (tape to tape) was the only way to edit video tapes.  As the industry progressed, in the 1990s, non linear editing computers became available to use.  This enabled flexibility while editing.  
In the 21st century non linear editing became very popular and gained huge acceptance in the industry.  Almost all editing was then digital.  People within this field of work are still encouraged to learn the method of linear editing as the knowledge behind it improves the technique of the editor.    

History of medium

Before the 70s video tape was not used. Artists/bands did not have the resourses to make a music video. Therefore the only way the audience could see the artist/band perform was to see them live or see them as part of a film role. The films would be played on the BBC in black and white, which seemed more realistic to the audience as colour was more expensive and not used until 1969. In the 1950s it was the golden era. This was when the war had finished and factories started producing domestic goods, for example TVs. This was when films became not as popular (1964-1965) because the artists would be able to perform on TV. Proliferation of media technology was in the 60s and in 1967 was the production of short television films.