As my music video has an abstract concept one of my potential ideas is to create a dance routine, I would like my dance routine to be contemporary. Chandelier by Sia has inspired me by the thought that has gone into the routine and how it fits along side the mood of the song. It also draws the audience into watching the video as they are following the routine. The intenseness captivates the audience for the main part of the song, the chorus. This is what I would like to achieve as the chorus lyrics of Sheezus are empowering as she has a strong belief in herself although she compliments others.
The music video for Rihanna's 'What Now' also has an act of movement involved. The movement fits with the music and also is edited by including glitching, which I would like to achieve in my music video as well. By adding movement with emotion it can express more about what the lyrics are that go alongside the movement. By having enthusiasm this can also make the music video seem more realistic to the lyrics that are being sung.
I received some audience feedback from some questions I asked the general public. I used SurveyMonkey to gather the feedback. I find this feedback useful as I can see what the audience want and what they are expecting from a music video. Asking questions like their favourite genre of music allowed me to see what genre was in favour for what age range. I also asked questions like how they would stream their music, the majority preferred YouTube to a music channel on television or the internet, therefore it would be wise for me to upload my music video to YouTube as it is more likely to get viewed as this use of streaming, I have found out, is done very often. Asking what type of music video they liked, abstract or narrative, also helped me see what was preferred. The appearance of the artist and the location were the highest chosen for what attracts them to a music video, therefore I should focus on these aspects when filming my own music video.
Narrative theory applied to the music video 'Good Girls' by 5 Seconds Of Summer
The genre of this music video is pop. This means the music video has to have pop culture in mind, for example, the audience may be of a younger age. From looking at Tim O'Sulivan, the culture of women being prim and proper, well behaved and have lady like etiquette has been totally banished in this music video. The music video is about 'good girls are bad girls that haven't been caught' and teaching girls to 'sit up straight, how to stay silent and how to obey'. This conveys the mischievous side of girls and being sneaky about their behavior, also how times have changed over time and how girls act in this day and age in normal life situations and in an educational environment. The stereotype of a 'straight A student' and that 'she lives in that library' are proven wrong by the devilish behaviour within the video of throwing books and paper around, disobeying the teachers and vandalising property. From looking at Andrew Goodwin we can relate to music videos and their narrative from our own experiences. As the audience of the genre and band themselves, the majority of the audience will be in education or left higher education recently so memories of education are vivid. Therefore they can relate to stereotypes within education and relate to devilish behavior. In terms of Sven Carlsson, the video is a promotional tool. As the majority of the audience are teenage girls they will want to see the band within the music video, therefore snippets of band performance have been added to the narrative shots of the girls misbehaving at the school. At the start of the video there was also shots of the band talking and showing personality, which is also what the audience wants to see. After all they are selling themselves and the record by producing visuals alongside the sound track.
