Health & safety

Making sure everyone is safe while filming the music video is one of my priorities.  Hazards:

1.  As I may be shooting on the steps the hazard of tripping and falling may cause injury to my cast.  Therefore fast movement on the steps will be avoided and may be unsafe. 
2. The barbed wire that is located on the steps could also harm my cast and myself.  Therefore we will not be going near the top of the steps and will avoid contact at all cost.    
3. Climbing on top of objects may also cause injury if we were to trip or fall, therefore all my cast must be aware of where objects are placed before filming. 
4. As there are bins within the located, any object could of been place inside or beside the bins.  The object may be sharp or be a fluid that my be harmful.  Therefore we will not be touching the bins unless assessed all around to be moved if they are In the way, making sure we put them back when we have finished.   
5. As there is an alley way we will investigate before we film as there may be harmful objects, people to be aware of or falling objects from the roof and windows. 
6. The camera equipment also needs to be in a safe position, for example, the tripod needs to be placed on stable ground so it doesn't rock or fall over.
7. If it were to rain, the camera equipment would also need to be protected with either clothing to keep it dry or a case.   

Complications during filming

As you know complications can occur during any activity we do in day to day life.  Some we can prevent and some are out of our control and are sprung on us all of a sudden.  These were some of the complications that arose while I was filming my music video:

• Model availability - Model may have other commitments or have transport issues. 
• Weather - As I am filming in the winter season it may rain or be windy, both not pleasant or appropriate filming conditions.  If the day is dull this will also affect the quality of the filming. 
• Members of public or objects getting within the shot.  This will draw focus away from the models.   
• Model changes her appearance - for example my model dyes her hair a different colour.  I have already come across this issue twice.  One of my models dyed her dipdye pink from blond, only temporarily, and the other brown from blond, which she is having permanently.  The complication with this is that the filming footage will be different over time.  To resolve this issue I will organise with my models when I am going to film.  In terms of my model dying her hair permanently brown I will record a small part of my footage again so that it will match the rest.    
• The site being closed off would also be an issue.  This would potentially prevent me from filming for a couples of hours, days, weeks, or months depending.  If it was only short term the issue wouldn't be a problem but if not I may have to consider changing my location to shoot my music video of choice.       

Advertisment

VEVO - VEVO is a website that features all things 'music'.  VEVO has its own app for mobile phones and is featured on YouTube with its own channel where it has VEVO top 40.  Artists also have their own VEVO channel that is dedicated to only them and their music.  (Video and audio)   

 

 

 

YouTube - YouTube is a huge site dedicated to videos the public and companies upload.  Artists can upload any kind of content to their channel, it doesn't have to music videos it can be tour footage.  The public can watch the videos as many times as they like, they can also share them.  Artists can work up millions of views on their channel and promote albums.    

 

4 Music - 4 Music is a website that features music videos, photos, the top charts, competitions and music industry news.  4 Music also has their own TV channel which features all of the above, mainly promoting artist's music videos.   

 

 

 

 

 

 

 

VIVA - VIVA has the same concept as 4 Music but features TV programs along side.  Cartoons and reality TV are the majority of the programs featured, the target audience of the channel is of a younger generation.     

Makeup/hair/costume/props

By organising and coming up with ideas about what styles of makeup, hair, costume and props I could use this gives me time to plan each model to what they wear and how their hair and makeup looks.  I also have to use conventions of a pop music video therefore I will think of stereotypical ideas and research current artists and their pop videos.  Using the internet, for example Google and Youtube I can find some ideas of what I could put together as well as using the knowledge I already have.  

Locations

Humber Street Hull

I chose this location as one of the alley ways was covered in creative, colourful graffiti.  I wanted graffiti to feature within my music video as it is a convention of a pop music video.  Not only does graffiti add individual style is also adds style, pattern and colour to the background of the video as well as main mise en scene shots.   

Cast

I chose these girls to feature in my music video as I wanted expressive, enthusiastic teenage girls to take part.  I also have contacts for them, making it easier to get hold of them to organise times and meet ups to film the video.  

Martha Godber                                                           Abbie Jackson

Main role                                   Along side Martha

Blond long hair                             Blond dipdye (brown)

Green eyes                                  Green eyes

Slim figure                                 Slim figure



Test shots

By practicing test shots I was able to improve my use of the camera and use it to it's full potential by the time it came to me shooting actual shots for my music video.  I found it helpful as I could practise different shots and access which I thought looked most visually pleasing and I could use to fit the genre of pop.    

PAN 

This is a test shot of a pan.  At the start of the shot the tripod movemnet was a stiff, therefore I need to take this into acount when I do the official filming of my music video.  By practising a pan and losening the tripod this may improve to get a smoother shot at the start. 

 Upwards and downwards tilt

This is an upwards and downwards tilt of the camera.  This shot will allow a full shot of the costume. 

Zoom in and out 

This is a zoom in and out and will alow a shot of the models face and their surroundings.

Hand held

Hand held camera work creates verisimlitude in a shot.

Storyboard and Animatic (Edited for resubmission)

By creating a storyboard (using PowerPoint) and an animatic (using iMovie) I could hand draw what type of shots and location I wanted to use to which lyrics of the song I wanted and chose the order of the shots on each slide.  By drawing up different shots it gave me chance to plan and think about every individual shot and what would look the most visually pleasing.  In terms of my animatic, I could put the music that I chose to use (Lily Allen, Sheezus) along side the hand drawn images, this gave me an idea of what shots I could use for what lyrics and how they would link together.  By having the shots lined up together I could see which shots linked and synced together well and which ones didn't.  I wanted the shots to be in sync with the beat of the song as this is very important to the flow of the video and the song put together as one.       

Linear and non linear editing (Edited for resubmission)

Linear editing - Linear editing is a post production editing process.  This process includes selecting, arranging and modifying images and sound into an ordered sequence. 

Non linear editing - Non linear editing is an editing system using video and audio.  It is a digital audio workstation system.  The system performs non destructive editing on source material. 
  

In the beginning of electronic video production, linear editing (tape to tape) was the only way to edit video tapes.  As the industry progressed, in the 1990s, non linear editing computers became available to use.  This enabled flexibility while editing.  
In the 21st century non linear editing became very popular and gained huge acceptance in the industry.  Almost all editing was then digital.  People within this field of work are still encouraged to learn the method of linear editing as the knowledge behind it improves the technique of the editor.    

History of medium

Before the 70s video tape was not used. Artists/bands did not have the resourses to make a music video. Therefore the only way the audience could see the artist/band perform was to see them live or see them as part of a film role. The films would be played on the BBC in black and white, which seemed more realistic to the audience as colour was more expensive and not used until 1969. In the 1950s it was the golden era. This was when the war had finished and factories started producing domestic goods, for example TVs. This was when films became not as popular (1964-1965) because the artists would be able to perform on TV. Proliferation of media technology was in the 60s and in 1967 was the production of short television films.

Three texual analysis including LIIAR

L- The narrative behind this music video is a women showing off what she has and enticing the opposite sex.  It also connotes needing more than a 'good girl'.  There are multiple locations within the video.  The mise-en-scene of this location is a street in New York City.  The many dancers and exstas involved in the scene are dressed in bight, urban styles clothing.  Also in this scene is an old fashioned car, which could signify a cool vibe, rather than a regular car.  The dancers and extras are seen as the 'cool kids".  Skateboarders and graffiti also signify the young, cool generation.  The motif of the Beats branding is popular brand of headphones, also used by the younger generation. 

Another location is a girls bedroom.  The florencent palm tree lighting and the shape of the bed connatates a vegas/California girl, typical Katy Perry style of a teenage dream, the pink lighting signifys a typical girly girl.  She also applies her makeup which connotates that she is getting ready to impress and is a girly girl as she applies lipstick and lashes. 

The third change in location is a helecopter pad including a helecopter, the artist more dancers.  This shows high status and an image of power as she has used this mode of transport.  As the song climaxes the drama of the mise-en-scene increases.  The backdrop of the sky scraper New York City buildings show the location to the audience.  New York is also seen as a huge, 'buzzing' city full of over the top opportunities and experiences. 

Shots of New York City are shown throughout the video, pointing out location and wealth as it is a well known city location.

I- The ideology of this music video is that women are in control of themselves and the relationship between them and the male, they are trying to attract the male not hiding themselves away.  The are showing themselves off as strong women who are in control. 
I- Institution, the labels involoved with the realse of this song are Lava and Republic.  Lava Records are an American based record label which is owned by Universal Music Group (worldwide major record label), and they are operated through Republic Records.  This means the record can be released worldwide. 
A- The target audiece for this music video are people that listen to chart music as all three artists involved release music that goes straight into the top charts.  The age range is around 15-30, aiming the lyrics at single young women. 

R- The representation of the artists have been sexualised for the audience. The audience are encouraged to watch the video if the video footage is more adventurous and risky to the eye. 



L- The narrative to the music video Amnesia is looking back on ex girlfriends and what they had together.  The video is portrayed in a flashback like fashion.  The girl in the relationship has moved on but the boy (artist) hasn't.  In terms of the mise-en-scene clips of performance shots are played throughout the video.  This allows the audience to decifer what band member has which role.  The lighting and atmosphere is misty which creates a dream like chilled out vibe, which links to the narrative and the beat of the song as its slow pace.           

For example, shots like this on show the artist in thought which shows a caring aspect to the lyrics.  The light shining also through the window acts like a spot light on the artist.  The hazy lighting signifies a dull/sad atmosphere as bright light is normally assosiated with happiness and lively performance.

The pool location is filled with girls, their friends and the artists.  This is showing a flashback to the happy times they experienced, one of those girls used to be their girlfriend before the breakup.  The trampoline, pool, blow up floats, and pogostick all are fun props to make the scene appear to be a party like atmosphere.   

The blurred edit around the scene signifies flashback thoughts from the atists and the lyrics being sung. 

 


I- The ideology of this music video is wanting to forget about the bad things that have happened in the past and the memories it has created.  It's also relatable as people go through breakups all the time in relationships. 

I- 5 Seconds Of summer are signed to Capitol Records which is a major record label in the USA, which is owned by Universal Music Group.  The band toured with One Direction who are huge in the music industry at the moment.  They toured with them on their arena tour and their stadium tour which gave the band a lot of publicity and they gained a huge amount of loyal fans as the target audience are young girls for both artists. 

A-  The target audience are young teenage girls (13-19).  Recently the band has been linked to One Direction as they have toured along side them, a couple of times now.  This will attract the same kind of audience that One Direction have.  Therefore a younger audience of 13 may have been created.  As a band of four teenage boys, this is going to attract a female audience.   

R- The representation of this music video is relationships and breakups. It's showing that even an Idolised pop star can still go through the same things as the general public. 



L- The narrative of this music video by Miley Cyrus is no one having control over you, you are free to do whatever you want.  Connotations of typical rebel behaviour by teenagers is potrayed throughout.  At the start of the video block neon yellow text is printed over Miley pulling a fierce face which already shows devilish behaviour.  Her makeup includes black eyeliner and red lipstick which are bold choices put together. 

In the next location a projector is used over the top of Miley and an extra.  This gives the video an abstract feel as the shot is based on visuals.   The outfits worn are revealing which links in with the sexual nature of the video. 

In the next scene tight/cropped clothing is worn which also links in with the rebelious teen vibe.  A particular dance move called 'twerking' is performed which was a huge hit following the video being released.  Miley Cyrus has now been labelled as being the creator of 'twerking'.      

Another location includes a pool.  The scene was created like the 5SOS video I analysed, shown as a pool party.  Miley also makes sexual references to a doll which connotes a careless nature.  The pool is an added on location from a house, good shots of splashing water are included. 

Using props like text lighting referencing to swearing and broken props hanging from the ceiling shows recklessness.   

To finalise the video a sunset shot is shown, which is a reference to conlude the day and the video. 

I- The ideology of this music video is teenage rebellion.  The video is showing typical things that teenagers get up to or want to be getting up to instead of the usual.  It is showing the ideal lifesyle for a typical rebellious teenager.   
I- Miley is currently signed to RCA Records which is American and part of Sony Music Entertainment.  Miley used to have connections with Walt Disney while she starred as Hannah Montana on Disney channel.    
A- Miley's target audiece over the years has changed.  She used to be a role model for a young audience but now she is targeting older teens (17-20) becuase of the sexual nature she portrays.   

R- The representation of Miley Cyrus is that she has gone from good girl, that is a rolemodel, and broken through to being 'out of control' within the media.  She has broken the norm and added fuel to the fire of women being sexualised in the media.