By looking at existing single/album covers I am able to get a sense of direction for creating my own. By looking at these examples I have captured a sense of abstract content as an option or having an overall main image of the artist for another option, some combine both. A tastful image of the artist will draw the audience in but also an edge of abstract content will match the style of the song I have picked as I have chosen abstract content to my video. One of the key aspects seems to be the artists name and name of the album/single itself. Being creative in the layout, colour scheme and font has an impact on the audience as it draws their attention and connotes artist creativity and individuality.
Laura Mulvey's theory of the Male Gaze applies to these examples of digipaks. Media texts are constructed from a 'male point of view'. The female is shown as the object of desire in the media, therefore creating an image that is tasteful is what artists are doing to attract the audience and in some cases cause controversy to become more popular in the media.
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