Narrative theory

Narrative theory applied to the music video 'Good Girls' by 5 Seconds Of Summer 

The genre of this music video is pop.  This means the music video has to have pop culture in mind, for example, the audience may be of a younger age. From looking at Tim O'Sulivan, the culture of women being prim and proper, well behaved and have lady like etiquette has been totally banished in this music video.  The music video is about 'good girls are bad girls that haven't been caught' and teaching girls to 'sit up straight, how to stay silent and how to obey'.   This conveys the mischievous side of girls and being sneaky about their behavior, also how times have changed over time and how girls act in this day and age in normal life situations and in an educational environment.  The stereotype of a 'straight A student' and that 'she lives in that library' are proven wrong by the devilish behaviour within the video of throwing books and paper around, disobeying the teachers and vandalising property.
From looking at Andrew Goodwin we can relate to music videos and their narrative from our own experiences.  As the audience of the genre and band themselves, the majority of the audience will be in education or left higher education recently so memories of education are vivid.  Therefore they can relate to stereotypes within education and relate to devilish behavior.  
In terms of Sven Carlsson, the video is a promotional tool.  As the majority of the audience are teenage girls they will want to see the band within the music video, therefore snippets of band performance have been added to the narrative shots of the girls misbehaving at the school.  At the start of the video there was also shots of the band talking and showing personality, which is also what the audience wants to see.  After all they are selling themselves and the record by producing visuals alongside the sound track.